THE FULL CIRCLE

Leaving Nashville for Houston, TX, was a decision that led to her work with Joel Osteen Ministries and Lakewood Church. Her four-year role as the Live Service Director included over 1,000 multi-racial Middle and High School teens in the Houston area. That role included ten focused teams, from the Security team to the Cafe team. She also acquired the skills to direct multi-camera live concert events with full production crews. But, the heart of this work was for the impacted teenagers and the 150 volunteers she directly supervised. In addition, 11 interns showed up daily in her office for assignments. During these years, she discovered the value and privilege of leading through serving.

The next phase was a partnership in a production company in Houston with clients from Halliburton, Apache Oil, Theater Under the Stars, national legal films, and international oil companies. Their work included website development, video, and script-to-screen production for public broadcast and internal distribution. As the Creative Director, she was responsible for scripting, directing, and client acquisition. Advertising new products and commercials for these firms saw awards for customer engagement and advanced identity in their marketplace. One marketing campaign caused a national incident and had to be shut down due to a viral response to a tuna social media promotion. This was foretold, but it put their brand on the streets and gave them the foundation to open brick-and-mortar stores and pop-ups in local malls. Vividmix was a training ground for refining multiple skills for an international marketplace.

After Vividmix years, consultancies with JOM continued, including supporting their Nights of Hope in Detroit and two broadcast concerts. It culminated in The Super Bowl Gospel Concert, an NFL-sanctioned event broadcast on BET. She was the lead marketing and social media consultant in this high-energy broadcast event. That event received the highest online interaction of any event other than the Super Bowl itself, and it featured an all-volunteer team of Lakewood members. She considers this a highlight of her career for the relationships she gained and the work's success.

In 2016, Lifetime Network hired Joan as a Production Designer. The project, filmed entirely in Houston and including 22 locations, was an excellent opportunity to dive into a new filmmaking role, this time in an above-the-line position.

Graced with a new vision and an investment to start Five Key Collective, an incubator for Film and Television, she relocated to Nashville, which continues to be her home. She has acquired, created, and developed a collection of films and episodics to inspire audiences through impacting faith-inspired narratives for our times.

Current productions in-house include four feature films, a musical theatre production premiering in HTX in August 2024, and two episodic projects. Focus films in development include Thunder Dog, the true story of a blind man and his guide dog leading the evacuation of his business associates from the North Tower through God’s miraculous leading during the attack of 9/11,  along with Songmaid, another inspiring true story. In SongMaid, we discover how a young woman, a musical prodigy of the Gilded Age, found her true purpose and used her influence to help overturn the injustice of the infamous Indian Codes after experiencing the music, art, and culture of the Native American people.